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I do not like outsourcing: We program our software ourselves (a real USP!), our technicians do not sit in India, we handle our own bookkeeping, we have our own marketing team (including product photo studio) and translation office, and of course, our own logistics. One of our large competitors has been outsourcing his warehouse for a long time. I ask myself how that can be a good thing.

We are of the opinion that a distributor's warehouse and logistics show his strengths. Sixty percent of our delivery process is handled automatically. For the remaining 40% logos have to be adhered to the devices, non-standardized serial numbers need to be put on, or perhaps a customer-specific packaging tape will be used. We also often use our customers' printed shipping boxes, or slip their advertising materials in. This is all done in small quantities, so that it hardly works in a 1,000 man warehouse. Independent of that, it is important to have an on-site warehouse, so that a technician or salesperson can have a quick look at something.

Add to this mix the fact that Jarltech also has a small but nice truck fleet. DPD is a very reliable shipping partner. Despite this it sometimes happens that their last truck is full at the precisely calculated cut-off time of 7PM. So, either we have to send another truck after it, or also fulfill the 4-hour delivery service within a radius of 250 km.

Another example is palette goods shipment. We have tried this with many shipping companies. Unfortunately the prices here have been driven into the ground so much to the point that quality is suffering. Palettes with printers on them are left standing in the rain, ink cartridges are freezing, goods are being delivered incorrectly, or are needed within 5 days somewhere in Germany. Sure, a palette like this costs about 40 euros and will be loaded and unloaded about 5 times. But if we do this ourselves, then the palette costs around 100 euros. . .but since we started with our own trucks 5 years ago, we have never ever had an incorrect delivery, or receipt paper left standing in the rain. And we have never had a palette tip over while unloading it.

To comment on the topic "Outsourcing Core Strengths": A large, well-to-do manufacturer in our segment recently sought the help of a well-known corporate consultant to plan new business areas for them. What? What is the job of their Top Management? Can you simply outsource future corporate strategies? And if it does not work, do you then fire the consultant? For a corporation this is the perversion of commercial trade.