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17/10/2016

From China by train

Until now, we received our goods from China by ship, or sometimes, if we were in a hurry or could just not wait, by plane....

Until now, we received our goods from China by ship, or sometimes, if we were in a hurry or could just not wait, by plane. Now, we are testing the railway connection for the first time. The Christmas presents for our top customers will not be ready in time – therefore, shipping by sea would take too long. It's not that air freight is too expensive for our best customers, but the train is just right in this case.

There has been a railway connection for a long time already, but a reliable two-week service even if you don't have a full 40-ft container, that's new. And now that I have told that air freight is not quite worth it and that the gifts are not big enough to fill a container, we could save ourselves the trouble with the Christmas presents. I'm sorry :)

The container will be loaded in beautiful Suzhou, which is not far from Shanghai. To us Europeans, however, it is far – but I would like to fly there in November because we are going to participate in the "POS China" trade fair. Unfortunately, Suzhou is the only megacity in China that does not really have an airport. Never mind, China has the best high-speed railway network in the world. Of course, only if you are at the national airport in Shanghai and not from possible destinations when departing from Frankfurt. But I don't want to complain too much.

There is one handy thing though: exactly in this city, Honeywell has its scanner plant, and Elo also has inaugurated a state-of-the-art plant there just last month.

The train's next important stop is Aktogay (which I never heard of) in Kazakhstan. It then continues through Russia – Osinki and Moscow. Previously to its transit through Belarus, the container must be loaded onto another train, because of the changing track width. It then continues to reach its last train stop in Malaszewice, Poland. That is to say, the last stop for our presents, as goods destined to Frankfurt are unloaded there and continue their way by truck. The train's final destination is either Duisburg or Hamburg.

The whole trip takes only 14 days, if nothing freezes on the way. My last train ride in Russia was 25 years ago, and yes: I was frozen. On the other hand, ships are becoming ever slower since they seem to be using wind and currents instead of their motors because of the strongly dropping freight prices. Shipping by train is twice as expensive as by ship, but only costs a third of the air shipping.

Even from Wuhan, Changsha and Shenyang, there are railway connections to Germany now. I'm impressed, and we will accordingly buy bigger gifts next year, as well as earlier. And, indeed, when I look at the Christmas stollen that are available in supermarkets again, I must admit, we are a bit late :)

06/10/2016

Our new catalogue and the beauty business

We are proud of our new main catalogue, which you should receive any day now....

We are proud of our new main catalogue, which you should receive any day now. Why, because of the fact that our marketing department entirely produced the 400-page tool - whether it is the product photos, drone photos from the premises, ten thousand texts and, of course, the cover.

As an eye-catcher we look for a new model for each new issue, and take photos. That sounds like pleasure, but it's really hard work. Since our "mascot" is also always seen at Jarltech events over the course of one year, is shown at the exhibition stands in China and, of course, on our website, we also need a model that not only looks good, but also fits Jarltech.

This year we are pleased that we were able to win Laura Franziska for our cover, known from the current season of "Germany's Next Top Model”. We have never experienced such a professional model before; instead of working for hours on a single take, everything was an immediate success. Whether it was photos with data capture devices or with me in a Santa Claus suit: the smile is always present.

And believe me, this is not a given. It starts with the "casting", where you sometimes really feel like someone is pulling your leg, if - as known from the TV series - girls appear without a portfolio, show up hours too late, or during the test pictures would rather phone with their new love.

Or you choose someone from an agency database and then the person shows up with their whole family. Oh, and then the lady tells us that she will be 14 in just a few weeks. Of course, such a person would not be suitable at a Jarltech event tapping the keg with me, and giving a speech to our partners. However, as a result of this, I am aware of the fact that very talented make-up artists can dramatically change people’s age, and that one should ask beforehand.

The shooting itself, with our photographers and filmmakers, a make-up artist and various helpers, is rather hectic. And sometimes a picture is planned in the sun, but it is raining dogs and cats. Or my son, wearing a Jarltech football jersey, just does not want to smile when he sits next to Laura Franziska, only next to his mom. :)

Many thanks to Laura and the team for the great results! Quite a few pictures made it into the catalogue, or will be appearing soon. Your personal contact at Jarltech will gladly send you the catalogue if you have not already received it. And there is also a great "Making of" video that you can find on our website or on our YouTube channel. Have fun with it!