Marketing reloaded
Starting now our communication will be a little fresher. Perhaps there are even a few ideas here that you could use in your company.
Starting now our communication will be a little fresher. Perhaps there are even a few ideas here that you could use in your company.
This seems to be a recurring theme in my blog. In 2017 we visited quite a number of vendor events, both great and not so great. My dear vendors, we love you dearly and we also think very highly of the opportunity to network. But please make it as easy as possible for us!
I am happy to share with you today that the holding company of Jarltech Europe GmbH has acquired an additional property in Usingen, the former "Usingen Factory" of Zumtobel Lighting GmbH. That means Jarltech Europe acquires 30,000 square meters more space.
A help desk for those who carry their mobile phones on holiday, and even occasionally have business talks: 50% of employees find that people who use their mobile phone for business purposes while on holiday are merely pretending to be important and cannot relax.
Me ranting about the locations of vendor events is nothing new. The latest hit: one of our vendors is inviting its Eastern European customers to a partner conference. Correct: the important event where products, markets and sales strategies for the year are meant to be discussed.
What would you think of this? You put a pile of used paper into your printer old printouts in black ink on white paper. You want to print a full-colour diagram on light-blue paper. The printer prints ... but without ... wasting resources.
A trend is making a comeback:
Does shipping logistics only have to become cheaper (and automatically poorer, as a result), just because Mr. and Mrs. John Q. Public feel like paying very little for it? That's no longer true.
Star Micronics invited us to the grand opening of its store located in the heart of Frankfurt. It is a small, quaint store with Star POS printers and POS systems in the display window, and that in the best location.
But, why?
After Jarltech has boomed upwards in 2016 and achieved 18% growth, we are already looking towards the future. One task of a distributor is to reduce the balance of the reseller. We give credit limits, and we store for you. But in times of low interest rates, it is becoming more and more important to look at the bottom line.