"Killer products" are too rare in our market. By this I mean products whose additional benefit to the customer is instantly appreciated, so that he throws existing hardware overboard with joy and replaces it. No boring evolution, but please revolution. There has not been anything like this in the field of label printers for a long time anyway. Either the printers only print in black/white, or very slowly and maintenance-intensive in colour. And then, there it stands today on the table, a pre-production sample from Epson: a colour printer that delivers high-quality labels like those from the print shop. Imagine the speed like this: take a toilet paper roll, hold it firmly by the open end, and hurl it across the room. That is how fast the printer "spits out" the colour labels, which are then instantly dry. Epson is a global leader in ink technology for office and photo printers -- and has made a technological leap on top of it. Why should we do without colour in the warehouse? We can encode countries in colour or print the customers' logo in perfect quality. Or if I now need to individually mark food items, then, for a similar label price I would prefer colour, please, and they should be promotionally effective. Tickets, vouchers -- imagination knows no boundaries. No, the printer does not look like an office printer. Instead, it has a professional metal housing. The ink comes out of tanks made for 20,000 labels, and the print head never has to be replaced. There is a winder for giant rolls, and a cutter. The only drawback is the purchase price. It will easily be five times the amount of a comparable single-colour printer. At the moment it is only for companies which recognise a strong added value, and which, for example, wish to save on the costs of pre-printed colour labels and logistics. But I bet this miracle printer will only be the start of a complete printer series, because there is a lot of room for growth. It is unclear whether Epson really can produce enough printers to meet the initial onslaught. Nevertheless, it was time that something started moving again -- something to delight customers. I myself admit that I am not very interested in most "new" products. I am, however, as happy as a little child about this device. Congratulations, Epson!