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We decided to allocate more budget money for sales training this year. But, for the German sales & marketing team alone, you need 8,000 Euro a day for a full-day training session (with trainer and expenditures). But, even if our unadjusted margin only goes up by 0.1% a year, we can afford to do this more often. One day we will reach the point of being happy to have some sort of margin.

Good sales & marketing, by today's standards, must be able to deliver a "value add". If we store nearly two month's worth of product sales for just under 10 million Euro, then it's still not cheap, despite low interest rates. The same applies to a technical department which works on each package on the same day, and also partially repairs products in our workshop. Efficiency is the key to success, but we want to be affordable, and not seen as just cheap.

I will let you know later on what sort of ROI the training session for "Sales Skills" brings. Perhaps it can help your sales & marketing team too.