Zebra Technologies has informed us of a comprehensive adjustment to its pricing structure, which will take effect on the 5^th of October 2026. The changes affect desktop and tabletop printers, RFID printers, general-purpose and industrial scanners, as well as selected aftermarket products from the Asset Visibility Solutions (AVS) portfolio.

As part of this adjustment, list prices across the entire AVS portfolio will be reduced, combined with revised purchasing discounts. For many products, this will result in more competitive pricing. Your demo devices will also be available at lower prices under the new pricing structure. In addition, the new prices mean that you will be able to rely less frequently on Price Concessions in your day-to-day business, allowing you to respond to customer enquiries more quickly.

With these measures, Zebra aims to provide greater pricing transparency in the market while giving you better tools to remain competitive in the face of pricing pressure and grey-market competition.

Details of the affected SKUs and the exact new prices are available on request from your sales representative. Do you have any questions? We are happy to support you with our expertise and service – simply let us know how we may best assist you!