Important information about the BarTender price adjustment

BarTender has notified us of an adjustment to the list prices. This is due to the changeover of the Perpetual & Subscription Licensing models. These changes will take effect on 1st of July 2025.
Here is a breakdown of the relevant information of the Perpetual & Subscription Licensing Updates for you:
- BarTender is adopting the perpetual licenses to subscription-first models
- Maintenance & Support may still be sold for existing perpetual licenses
- All renewals and printer add-ons for perpetual licenses will be quoted as license conversions to subscription.
- Perpetual renewals will only be quoted upon specific request.
- The Flex Program (converting to a subscription license) is now open to all customers, including those on BarTender 2016 and older
- Customers using BarTender 2019 or older must convert to subscription to:
- Add printer licenses
- Upgrade editions
- Renew maintenance
- Extended support for BarTender 2019 customers until 30th of April 2026 with active subscription
- Without subscription: Must convert via Flex Program to qualify
All the important information about the BarTender Cloud updates may also be found here:
- BarTender Cloud is now available to the entire channel – Cloud certification or cloud training is no longer required to sell
- Cloud licenses are now per-printer only (no longer per-label)
- Full ordering details are available in the Ordering Guide on the Partner Portal.
Details of the affected SKUs and the exact new prices are available upon request from your sales representative. Do you have any questions? We are here for you and will gladly support you with our expertise and service – simply let us know how we can best support you!