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We are proud of our new main catalogue, which you should receive any day now. Why, because of the fact that our marketing department entirely produced the 400-page tool - whether it is the product photos, drone photos from the premises, ten thousand texts and, of course, the cover.

As an eye-catcher we look for a new model for each new issue, and take photos. That sounds like pleasure, but it's really hard work. Since our "mascot" is also always seen at Jarltech events over the course of one year, is shown at the exhibition stands in China and, of course, on our website, we also need a model that not only looks good, but also fits Jarltech.

This year we are pleased that we were able to win Laura Franziska for our cover, known from the current season of "Germany's Next Top Model”. We have never experienced such a professional model before; instead of working for hours on a single take, everything was an immediate success. Whether it was photos with data capture devices or with me in a Santa Claus suit: the smile is always present.

And believe me, this is not a given. It starts with the "casting", where you sometimes really feel like someone is pulling your leg, if - as known from the TV series - girls appear without a portfolio, show up hours too late, or during the test pictures would rather phone with their new love.

Or you choose someone from an agency database and then the person shows up with their whole family. Oh, and then the lady tells us that she will be 14 in just a few weeks. Of course, such a person would not be suitable at a Jarltech event tapping the keg with me, and giving a speech to our partners. However, as a result of this, I am aware of the fact that very talented make-up artists can dramatically change people’s age, and that one should ask beforehand.

The shooting itself, with our photographers and filmmakers, a make-up artist and various helpers, is rather hectic. And sometimes a picture is planned in the sun, but it is raining dogs and cats. Or my son, wearing a Jarltech football jersey, just does not want to smile when he sits next to Laura Franziska, only next to his mom. :)

Many thanks to Laura and the team for the great results! Quite a few pictures made it into the catalogue, or will be appearing soon. Your personal contact at Jarltech will gladly send you the catalogue if you have not already received it. And there is also a great "Making of" video that you can find on our website or on our YouTube channel. Have fun with it!