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A hardware showroom in center city?

Ulrich Spranger
Ulrich Spranger
Star Micronics invited us to the grand opening of its store located in the heart of Frankfurt. It is a small, quaint store with Star POS printers and POS systems in the display window, and that in the best location.

But, why?

Does Jarltech also need a showroom in the center of Paris, London, or even cooler, Frankfurt? And without selling anything there? Good question. Upon closer inspection, the concept from Star is quite interesting. Not only is Star on-site, but also the software solutions of three previous ISVs. Plus, Star really wants to actively acquire customers in the neighborhood of the shop, and to educate walk-in customers about the solutions of its software provider.

This suddenly makes sense. Apart from the very small increase in "brand awareness" as a hardware vendor, one generates inquiries for his loyal software houses. And also creates a central place for his trainings or for evening celebration invitations for the local shopkeepers.

Apart from this, the showroom is within sight of the Jarltech Networking Dinner, which is always held in the "Mantis" in the heart of Frankfurt, just like last Friday. Yes, the transition is so good that it hurts: in any case, you will find photos and the video of our event from last week on Facebook and YouTube under "Jarltech".
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