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Ulrich Spranger
Ulrich Spranger
After Jarltech has boomed upwards in 2016 and achieved 18% growth, we are already looking towards the future. One task of a distributor is to reduce the balance of the reseller. We give credit limits, and we store for you. But in times of low interest rates, it is becoming more and more important to look at the bottom line.

We want added value to continue to be well paid in our industry. But not by pushing hardware without a trade margin, so that you ultimately need to hope for sales of service contracts or managed services. It also requires commitment on your part: Do I really have to sell the customer what he already knows and always orders - and which will always be cheaper on the Internet? Or should I invest a few minutes in convincing customers of a device that is not found on every corner?

All of our vendors offer innovative hardware solutions for the most varying sectors. However, we have realized that »standard« is frequently purchased. If we still had scanners that I started with over 20 years ago in stock today - I bet there would still be reorders for them.

But change is coming: what was unthinkable ten years ago has our technical workshops today regularly overbooked. We see that as our partners, you want to sell the latest technology to users, and know that your added value is in expertise. And that is exactly where we find the asset - through real added value. So, stay on the ball!

Looking back shortly to the beginning: many thanks for a successful business year 2016 - to you, to our vendors and to our employees.
Archives 2017
Marketing reloaded
Golden Rules For Vendor Conferences
Jarltech: mega expansion
Please hide well when you call the company while on holiday!
Eastern Europe's new capital: Sicily!
Ultimate annoyance to the paper industry
Premium Distribution
A hardware showroom in center city?
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