We frequently host events in Usingen, such as a technical training from Honeywell this week. As marvelous as the technology of our vendors is though, we still try to impress our customers each time by paying attention to the littlest details… not only with a company tour by the owner himself and with excellent cuisine, but also with a "personal touch". In this case, a "Head of Research and Development" from one of the prominent system houses asked how he could travel to Usingen using public transportation (and he was coming from quite a distance). He would be old by the time he arrived.

My gut feeling said immediately: "Send the good man a chauffeur and a limousine, and pick him up!" This was in no way intended to impress anyone – the question that I had no immediate answer to tickled me, and I spontaneously decided to solve the problem "Jarltech-style". Note: Every one of our employees would have reacted exactly the same way. See the customer's feedback on the same day, at 23:00h:

--- Dear Mr. Spranger,

First and foremost I wish to thank you for the friendly transport service from Mr. Kollek. I have never experienced such exclusive customer service anywhere else.

Additionally, I wish to thank you for the successful Honeywell seminar. Thanks to it, I gained good insight into the Honeywell product portfolio.

I truly enjoyed the Showroom as well, where I could have a look at the other products and convince myself firsthand from their quality.

Unfortunately, you were no longer present after the tour, so I was unable to personally thank you for everything.

I am very impressed by the self-sufficient, familiar and cordial structure of your company. As someone who appreciates fine cuisine I was particularly positively surprised by the unusual giveaways, and I look forward to trying some of the recipes myself.

I look forward to a good cooperation and wish you steadily increasing turnover, as well as a successful remaining week. ---

What can I learn from this?

First, to be approachable as the owner of a company is a good thing. Second, after giving a tour of our company it would be beneficial for me to remain present for a while longer. See you soon at an event at Jarltech!