Star Micronics invited us to the grand opening of its store located in the heart of Frankfurt. It is a small, quaint store with Star POS printers and POS systems in the display window, and that in the best location.
But, why?
Does Jarltech also need a showroom in the center of Paris, London, or even cooler, Frankfurt? And without selling anything there? Good question. Upon closer inspection, the concept from Star is quite interesting. Not only is Star on-site, but also the software solutions of three previous ISVs. Plus, Star really wants to actively acquire customers in the neighborhood of the shop, and to educate walk-in customers about the solutions of its software provider.
This suddenly makes sense. Apart from the very small increase in "brand awareness" as a hardware vendor, one generates inquiries for his loyal software houses. And also creates a central place for his trainings or for evening celebration invitations for the local shopkeepers.
Apart from this, the showroom is within sight of the Jarltech Networking Dinner, which is always held in the "Mantis" in the heart of Frankfurt, just like last Friday. Yes, the transition is so good that it hurts: in any case, you will find photos and the video of our event from last week on Facebook and YouTube under "Jarltech".
Why is good service so important again?
I'm writing to you today from China. Here I have learnt once again why good service is so important. If you want a customer to pay more than elsewhere, then you have to make the difference! You have to know what they like and anticipate their wishes.
The world's smallest chef gives a guest performance in Usingen
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October 2023 to the 30th of April 2024. Personally, I always have fun enjoying delicious food with a bit of a show. Come by sometime – it's also great for Christmas parties with up to 20 people.
Use our know-how power for yourself – free of charge!
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location. If you like, we will be happy to train your new employees or your customers’ employees here. You will find an overview and a virtual tour of the showroom on our website.
Pure delight
I am proud of my team! This time I don’t mean the team from Jarltech, but the team from our restaurant »Uwe & Uli – Zuhause bei uns«. The gastronomic guide »Frankfurt geht aus« from the Journal Frankfurt and the Genussakademie awarded us first place in the category »Rhein-Main – feine Küche (exquisite cuisine)«.